Sean Diddy Combs sues Diageo, alleging that it neglected his tequila and vodka brands.

Tuesday 25th of June 2024

Sean Diddy Combs sues Diageo, alleging that it neglected his tequila and vodka brands.

He said Diageo leadership told him his race was one of the reasons it limited distribution of his Ciroc vodka and DeLeon Tequila to urban neighborhoods.

 

Debra Kelly-Ennis, Chief Marketing Officer of Diageo, Sean “Diddy” Combs and Guy Smith, Executive VP of Diageo, attends the unveiling of the strategic alliance between Sean “Diddy” Combs and Diageo, the worlds largest spirits company, at the Time Warner Center on October 24, 2007 in New York City. © RD / Leon / Retna Digital

Rapper, producer and entrepreneur Sean “Diddy” Combs sued Diageo Wednesday, saying the spirits company didn’t make promised investments in his vodka and tequila brands and treated them as inferior “urban” products.

The lawsuit, filed with the New York Supreme Court in Manhattan, says Diageo North America starved Combs’ Ciroc vodka and DeLeon tequila brands of resources even as it showered attention on other celebrity brands. Diageo bought actor George Clooney’s Casamigos tequila brand for $1 billion in 2017, for example.

Combs, who is Black, said Diageo leadership told him his race was one of the reasons it limited distribution to urban neighborhoods. He was also told that some Diageo leaders resented him for making too much money, according to the lawsuit.

“Cloaking itself in the language of diversity and equality is good for Diageo’s business, but it is a lie,” the lawsuit said. “While Diageo may conspicuously include images of its Black partners in advertising materials and press releases, its words only provide the illusion of inclusion.”

Combs’ relationship with Diageo dates to 2007, when the London-based company — which owns more than 200 brands, including Guinness beer and Tanqueray gin — approached Combs about Ciroc.

In a statement, Diageo denied allegations of racism.

“This is a business dispute, and we are saddened that Mr. Combs has chosen to recast this matter as anything other than that,” the company said in a statement. “While we respect Mr. Combs as an artist and entrepreneur, his allegations lack merit, and we are confident the facts will show that he has been treated fairly.”

In the lawsuit, Combs said he intends to seek billions of dollars in damages in other legal proceedings against Diageo.


COMMENTS
  1. author
    KINGIRON

    Lovely

  1. author
    Okpan

    Ok

  1. author
    DORISA

    okay

  1. author
    Joel23

    Ok

  1. author
    AchiniGaniu

    Good

  1. author
    Sammy555

    Ok

  1. author
    Ricca

    Ok

  1. author
    Maxyeb07

    Ok

  1. author
    Nanayaagetty

    Good

  1. author
    amayandoh

    Okay

  1. author
    mikeemel

    Ok

  1. author
    Kelvin7

    Ok

  1. author
    Basuglo1

    Okay

  1. author
    Alex50

    Okay

  1. author
    Dadee

    Discrimination

  1. author
    Revjodas

    Ok

  1. author
    Dah

    Nice

  1. author
    Msofashion

    Waoooh!

  1. author
    Ojboy

    ,,

  1. author
    Amanell

    Eeii

Page1 of 2
LEAVE A REPLY